This moderately short article hints at a solution. Here's what he says:
"This is not a call for appeasement, only for efficiency. If dwelling on scandal too much can be counterproductive, then the focus must be elsewhere. Again, I believe it should rest on understanding and emphasizing with the grievances that brought Trump to power (wage stagnation, cultural isolation, a depleted countryside, the opioid crisis). Trump's solutions may be imaginary, but the problems are very real indeed. Populism is and has always been the daughter of political despair. Showing concern is the only way to break the rhetorical polarization."
Find it here: https://www.washingtonpost.com/news/posteverything/wp/2017/12/26/to-beat-president-trump-you-have-to-learn-to-think-like-his-supporters/?tid=ss_fb-bottom&utm_term=.df09ac281195